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Original 1984 Willie's Wine Bar 1st edt. A.M.Cassandre

Willie's Wine Bar

Description
Item Specifics - Prints
Type: Modern - Limited Edition
Subject: Food, Wine
Signed?: Unsigned
Style: Art Deco
Medium: Lithograph
Original/Repro: Original

Willie's Wine Bar first edition 1984 original printing, lithograph poster by A.M. Cassandre.
(Adolphe Mouron Born in 1901- Died in 1968)
Size: 27.5 x 39.5"
Condition: Mint (like new)
Very bold bright colors. Heavy fine quality paper and a crisp clean image. The artwork used for the Willie's Wine Bar poster was created in 1935.
Adolphe Jean-Marie Mouron, known as A.M. Cassandre, was born in Kharkov, Ukraine, on January 24, 1901, but the political situation at the time moved his family to migrate to Paris. Ironically for one of the most celebrated designers of all times, Adolphe had decided to become a painter upon graduating from high school. He only turned to the art of poster, under the name Cassandre, in the hopes that it would make him self-supportive enough to soon drop it and dedicate himself to painting.
Instead, poster design started exerting an irresistible fascination on him: he saw it as an art that "gave the painter a golden opportunity to communicate with the large public". His words herald the role he would eventually assume, that of a translator of the fine arts into design. At 25 he wrote with great lucidity that "the poster is not meant to be a unique specimen conceived to satisfy a single art lover, but a mass-produced object that must have a commercial function. Designing a poster means solving a technical and commercial problem... in a language that can be understood by the common man." Because of this need for clarity, and because he wanted very large posters but had to face the risk of them being distorted by the enlargement process, Cassandre turned to architecture and geometry as means to design them.
Cassandre s work was seen as a bridge between the modern fine arts and the commercial arts. Despite his affinity to the fine arts he always believed there should be a separateness between disciplines. The success of his posters probably lies in his philosophy that his posters were meant to be seen by people who do not try to see them. In 1936 he traveled to America to work on several projects. While there he designed several surrealistic covers for Alexey Brodovitch at Harper s Bazaar. In addition, he created for NW Ayers, the classic eye of the Ford billboard and several pieces for the Container Corporation of America. His career as a poster designer ended in 1939 when he changed disciplines and became a stage, set and theatrical designer.
Poster and theatre designer, lithographer, painter and creator of typefaces, Cassandre, one of the greatest commercial artists of this century. He is one of the best known Art-Deco artists of all time.
Cassandre reconciled the ideas of such contemporary avant-garde movements as Cubism, Surrealism and Neue Sachlichkeit, with the demands of commercial art.
Cassandre occupies an important position in the history of graphic design, as a pioneer of poster communication, typographic treatment and the translation of complex visual subjects into symbolic form. The visual themes he tackled became part of the program at the Bauhaus school, among other things. He used the organic techniques of the fine arts and without losing their dynamism, tamed them into the controlled precision of the machine age. By showing the way to a new visual vocabulary more adapted to mass communication, he had a hand in widening the rift between fine arts and graphic design.
This poster would make a great addition to any Art Deco collection.
In mint condition on acid free paper.

THIS IS AN ORIGINAL 1984 first edition, NOT A REPRODUCTION!

Willie's Wine Bar

Willie's Wine Bar

Willie's Wine Bar

Willie's Wine Bar

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