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Original 1984 Willie's Wine Bar 1st
edt. A.M.Cassandre

Description
Item Specifics - Prints
Type: Modern - Limited Edition
Subject: Food, Wine
Signed?: Unsigned
Style: Art Deco
Medium: Lithograph
Original/Repro: Original
Willie's Wine Bar first
edition 1984 original printing, lithograph poster by A.M. Cassandre.
(Adolphe Mouron Born in 1901- Died in 1968)
Size: 27.5 x 39.5"
Condition: Mint (like new)
Very bold bright colors. Heavy fine quality paper and a crisp clean
image. The artwork used for the Willie's Wine Bar poster was created
in 1935.
Adolphe Jean-Marie Mouron, known as A.M. Cassandre, was born in Kharkov,
Ukraine, on January 24, 1901, but the political situation at the time
moved his family to migrate to Paris. Ironically for one of the most
celebrated designers of all times, Adolphe had decided to become a
painter upon graduating from high school. He only turned to the art
of poster, under the name Cassandre, in the hopes that it would make
him self-supportive enough to soon drop it and dedicate himself to
painting.
Instead, poster design started exerting an irresistible fascination
on him: he saw it as an art that "gave the painter a golden opportunity
to communicate with the large public". His words herald the role
he would eventually assume, that of a translator of the fine arts into
design. At 25 he wrote with great lucidity that "the poster is
not meant to be a unique specimen conceived to satisfy a single art
lover, but a mass-produced object that must have a commercial function.
Designing a poster means solving a technical and commercial problem...
in a language that can be understood by the common man." Because
of this need for clarity, and because he wanted very large posters
but had to face the risk of them being distorted by the enlargement
process, Cassandre turned to architecture and geometry as means to
design them.
Cassandre s work was seen as a bridge between the modern fine arts
and the commercial arts. Despite his affinity to the fine arts he always
believed there should be a separateness between disciplines. The success
of his posters probably lies in his philosophy that his posters were
meant to be seen by people who do not try to see them. In 1936 he traveled
to America to work on several projects. While there he designed several
surrealistic covers for Alexey Brodovitch at Harper s Bazaar. In addition,
he created for NW Ayers, the classic eye of the Ford billboard and
several pieces for the Container Corporation of America. His career
as a poster designer ended in 1939 when he changed disciplines and
became a stage, set and theatrical designer.
Poster and theatre designer, lithographer, painter and creator of typefaces,
Cassandre, one of the greatest commercial artists of this century.
He is one of the best known Art-Deco artists of all time.
Cassandre reconciled the ideas of such contemporary avant-garde movements
as Cubism, Surrealism and Neue Sachlichkeit, with the demands of commercial
art.
Cassandre occupies an important position in the history of graphic
design, as a pioneer of poster communication, typographic treatment
and the translation of complex visual subjects into symbolic form.
The visual themes he tackled became part of the program at the Bauhaus
school, among other things. He used the organic techniques of the fine
arts and without losing their dynamism, tamed them into the controlled
precision of the machine age. By showing the way to a new visual vocabulary
more adapted to mass communication, he had a hand in widening the rift
between fine arts and graphic design.
This poster would make a great addition to any Art Deco collection.
In mint condition on acid free paper.
THIS IS AN ORIGINAL 1984
first edition, NOT A REPRODUCTION!




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